06 February 2014: Sterling Insurance Group and BMG Insurance Brokers today announce the formation of a new partnership which will provide an independent facility and white label end to end solution for providers of Pet insurance in the UK.

The new venture, known as Sterling Pet Solutions will inject much needed new capacity and increased competition into the market for both providers and retailers of pet insurance.

David Seel, representing BMG, explains: “The Pet market has been seriously impacted as a result of various underwriting events and the consolidation of certain administrators in the market. This has reduced capacity and competition in the market and retailers of pet insurance have much less choice in terms of availability of an end to end solution for their customers. In recognition of this, Sterling Pet Solutions has been created to provide increased capacity to the market and to give those retailers increased choice in the white label arena.”

Sterling’s expertise in the UK administration market will see them providing all the sales, fulfilment, and website design and dedicated Pet claims handling.

Underwriting capacity will be provided by BMG, who has exclusive MGA status and additional underwriting capacity with certain ‘A’ rated insurers, all with a dedicated specialism in underwriting Pet insurance programmes on an international basis.

Simon Hall, Chief Executive of BMG said: “This provides a complete solution for pet insurance providers and facilitates a seamless and comprehensive underwriting and administrative capability.”

John Blundell, Managing Director of Sterling Insurance Group added: “We are delighted to be working with BMG. We feel that the strength of our service offering matches their dedication to providing this market with a set of carefully tailored products. We are extremely excited about this initiative.”

The management team of Sterling Pet Solutions consists of John Blundell, Managing Director of Sterling Insurance company; David Seel, previous founder and architect of Thornside Pet Healthcare; Simon Hall – CEO of BMG Insurance Brokers; and Steve Williams, Group Director of Sterling Insurance Group.